Soft drink alternative

According to the article found here, 36% of all added sugars in the American diet comes from soft drinks. This certainly lends to the one-third obesity rate, but the good news is that healthier "netraceuticals" or "functional foods" are on the rise. In fact, this segment is considered the fastest growing segment of the Supplement market.

According to this same article only 28% of Americans drink either fruit or vegetable juice, accounting for just 2% of their calories, but 28% of their Vitamin C consumption.

With facts like these it's no wonder that nutrient-dense fruit juices and the "functional beverage" industry is growing and being so well received. Fruits that are rich in antioxidants and Anthocyanins and Polyphenols can obviously have a profound effect on the typical American diet.